Yes, advertising for training that will ultimately save the lives of those who take it.......meaning many many cops and others who carry for their own protection. Try to get over the emotion of it and look at it with a sense of practicality and reality. Its as much a part of the training as everything else.
I have to agree with this. I've shown that video to people in which it was a wake up call for them. it was horrible what happened to the guy, but ultimatly some things in this world are horrible. A big thing i've noticed as a self defense instructor, that it is a constant challange in getting people to take your training seriously. not because your techniques are inaffective, but more because they cant fathom that something as ruthless and savage as some of these attacks are. I find videos like this, although hard to stomach, a good teaching aid, aswell as a good way to wake people up to how f'ed up reality can be.
Is it in bad taste, probably, but it is real and connects with people on a emotional level.
We all know piazza is a marketeer, and a very good one at that. I however, having taken his training, have to admit that a lot of people will get alot of good out of it. and it is training that can and from what i've found, has saved peoples lives.