The problem that I have with the "we need better strategic thinking" is that we're as organized as a Chinese Fire Drill.
First, we have the NRA (and others) at the National level; but they've more or less abandoned Mass.
Second, we have GOAL, but they only have ~10% of Mass gun owners, and a good %age of their Members are unhappy that GOAL can't get Bacon Hill to do what we want, and a bunch more are unhappy that they're not more militant. Also, they should be organizing more rallies, stand-outs and protests. So WHAT if they have a stall of four, and that memberships dropped after they did yeoman's work in pushing back against Linsky
et al?
Then you have the gun owners that see a need for reasonable restrictions on whatever 2A activity that they personally don't engage in, be it EBRs, Glocks, or OC. I'd say that I won't even mention the old "Carry at a bar/after a beer" thing, but I just did.
Now, in a state that's not all crazy like Mass, NJ, NY or CA, what's normal to them is insanely edgy to us, here. Of course, if you tell a free stater that you need a license to possess a key chain with a cartridge, or an expended hull from the first claybird you broke, they'll think you're nuts, or pulling their leg.
This is why the Antis are so effective: they see a problem; they identify and define the problem in clear, simple terms (AR-15!!!!!!! AAAAHHHH!), and then propose a clear, simple solution: BAN THEM! Then, when they can't the the complete ban, they take the partial win (mag restriction, bullet button, whatever), count it as a win, then go back to their base and say, "Excellent first step - but we need MORE!"
FFS, in Mass, there's a retroactive law passed, affecting tens of thousands of owners, and people bitch that the state house is too far away and that the time of the rally is not convenient. Oh, and that the message is poorly phrased, and we need to have more militant (and LESS militant) signage. And that GOAL should have known, and that they should have told more people. When only 10% of gun owners in the PRM belong to GOAL
And, when a guy in Kansas breaks no law (and is threatened with physical injury for doing so), people here say that he's not doing the right thing.