While it might be better to shop at Dicks...
Let's go into Dicks, get all the Sents, Duck/Deer/Moose/Goose/etc..calls, the Camo, decoys, then go over for some good clothing, maybe grab a beer, have a bite to eat, then pick up a smoker, charcoal, and have someone set you up with a complete fly rig, line it with what you need, pick up some flys, have a casting lesson with the rod that you're wanting to by, take your Firearms Safety class, learn a little survival from a Vietnam Paratrooper, and then play a little bit on the shooting range...
Yea, I'll go to Dicks everytime. Sorry, I worked at Dicks, I've never looked back..and will shop at BPS everyday.
While for the most part, big box stores can be a pain in the ass. Bass Pro cares about outdoor lifestyles, shooting, fishing, camping, etc...where Dicks is pretty much a Sporting goods store with a little outdoors in the corner...
I don't see Dick's supporting the Elk Foundation, Ducks Unlimited, National Shooting Sports Foundation, NRA, and the Olympic Athletes...