EJFudd
NES Member
I've said all along that the only thing wrong with the .40 S&W is that they named it wrong. Had someone else (not S&W) thought it up and named it the "10mm Kurz" (or any other better-conceived marketing name with "10mm" in it), it would still be wildly popular today, snappy as Hell or not. Marketing is everything and it should have been marketed as the 10mm round designed specifically for carry.The 40 caliber by S&W will be rebranded/reimagined/relaunched as 10mm Kurz by H&K and then it will be a the 'hot' caliber again.