The Gun Parlor fought through a hostile and arduous permitting process in 2015 to open their larger store and range, with lots of local opposition, a discussion here on NES:
NES members were commendably supportive of their efforts.
Judging from the Web site, the range looks beautiful and welcoming,
https://thegunparlorrange.com/, offers a nice variety of classes including introductory licensing sessions. It's in the heart of New England's second-largest city, brings more people into the 2A tent with us.
They've put up with anti- agitating:
I have been a customer at their old location a couple times, received fair and professional treatment, would shop there again. I don't know Mr. Gabriel.
Having watched the Ch. 5 video a few times, Mr. Gabriel does not make reference to online ammunition sales. The reporter asks him what's required of a customer who purchases ammo in the store. He responds, accurately, that a customer needs an LTC or FID. What's unknown is the basis upon which the reporter approached him initially. I have some professional experience with media. Sometimes, a reporter conceals from an interviewee the true nature of the story being concocted. Here, for example, the reporter might have approached Mr. Gabriel in a friendly way, said simply that she had heard good things about the store and range, and asked if she could stop in to learn more about them for a possible feature story. The prospect of positive publicity appeals to a business. Mr. Gabriel might have had no idea that the reporter was doing a story about online ammo sales. In that case, Mr. Gabriel was taken advantage of. Some might say he could have been more careful in interacting with the media, or even have declined the apparent favorable publicity, but those aren't the same as acting in bad faith to hurt Mass. gun owners. To the extent that the TV story ends up impinging upon an out-of-state vendor and their customers, and then whips up a backlash that gets us to eat our own and hurt The Gun Parlor store and range, the effort scores a two-fer against us. On the other hand, if it comes to light that Mr. Gabriel knew full well in advance the nature of the reporter's angle, that would of course be another matter.