Theory: Handloads, high (improperly seated) Federal (soft, easy to ignite) primer,and the "box" was not a styrofoam factory box but rather a reloader's box with no cushioning? I could see an unlucky drop firing a cartridge in this case.
One other possible explanation is that the guy did have an negligent discharge and the cops fudged the report/story to protect the person (who just so happens to have a friend in the department that gave him permission to use the range).