So... I ended up with like 15 quote replies and just deleted them all.
The initial post, ammo behind the counter. Having been in retail now for 20 years, here is what I can tell you. It prevents theft. No one wants to deal with it, police don't want to prosecute petty theft, although in MA if they do not have an FID card it is a felony to be in possession of ammo. But really, what it really is, is it saves time. Recovery/fronting and facing (basically, picking up after people who don't put things back where and how they found them) takes up a lot of time. Having ammo behind the counter remedies this entirely. However, you need to have them priced for convenience sake for your customers, or have an accessible price sheet in fairly large font. As for the people talking about prices being required by MA law - that is for grocery stores and stores that sell food. With ammo volatility, and the way some people treat stores, the law would bankrupt most gun stores. If retail is more than $10, and it rings up at a price different that what is on it or it is labeled as or advertised as, $10 is deducted from the price, and you pay the difference. You can also buy as many as you wish for the lowest advertised price. If it below $10, it becomes free, and you can buy as many as you want for the lowest advertised price in addition to.
No one takes advantage of this anymore, and I have only met 1 person in 20 years who insisted on sticking to the letter of the law, and they described themselves as a lawyer. Everyone else has been fine with getting it for the advertised price rather than demanding it be free. Mostly because things in retail are very accurately priced now, and what few errors occur involve someone forgetting to remove a sale label that has ended, or a computer error (which at the end of the day is also human error). If that applied to gun stores, people would be going over every price with a fine-tooth comb trying to get a$15 box of 50 for $5, or some sub $10 box for free, although this does not work in most mom and pop shops. They usually do not have a POS system that utilizes barcodes. The price is listed or labeled on the box, and they just enter the price and whether it is a taxable item or not. So any discrepancy will just be manually fixed and there is no comparing it to what it "rings up as".
On the reloading bit - no one's time is free. If you genuinely consider it free, let me know when to drop off my primers, powder, projectiles and brass and when I can pick up my rounds. Joking aside, If you feel like reloading is worth it to you, if the time spent is therapeutic or relaxing, or even if it's just another way for you to create something useful with your two hands, more power to you, but your spare time is still a precious thing. We all have a fixed amount of time, and we don't know when it's going to run out. So don't say its free.