Disappointing revenue forecast has gunmaker nostalgic for the depths of the recession.
The deep economic recession had Americans sticking to their guns, literally, as firearm sales shot up in 2009, increasing more than 23% according to one analyst. But so far in 2010, it seems that far fewer citizens are building bunkers, stockpiling canned goods and packing heat.
Shares of Smith & Wesson (SWHC) plunged 12.5% Friday to $4.14, after the gun manufacturer gave a slimmer outlook for its fourth-quarter sales than Wall Street expected. The company forecasts a revenue of $97 million to $101 million -- $81 million to $84 million in firearm sales. That comes up short of the $103 million expected by analysts surveyed by Thomson Reuters.
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