Regarding dealer tags:
I'm not intending to criticize Mr. Hound, just make a suggestion. If you are going to the Show Show to try to cut deals for a shop, it's easy to have the shop owner order you a "Retailer" badge. This will help you get the instant attention of exhibitors, and probably get you into the portable meeting rooms to discuss specifics of terms and price. The big advantage is instant recognition as a buyer, so you don't have to waste conversational time establishing credibility that comes automatically with the retailer tag. Did you notice a guard with a scanner at the door (assuming it is the same as previous year). They were scanning retailer tags only since those are the visitors who are perceived to have value to the exhibitors.
It's a "pick you badge color" show, with each offering specific advantages:
Exhibitor: You get in before the opening bell.
Retailer: You're the one everyone wants to talk to
Press: Nobody will hassle you for using a camera. If you're really nice to Derek and make him some fancy NES letterhead, you may find that NES can get you press credentialsl. Just try far enough ahead of time to go to Plan B if that does not work.
Other: Strict subsets of the benefits of any of the above types.