I've read in a couple of different books but most notably Peter Fiduccia's that you shouldn't rattle outside of the rut or right before it. Light sparring just before and a bit heavier during. It's not natural, educates the deer, and sends them high tailing. But he says rattling during the rut and pre-rut is okay if you create the total illusion. In other words don't just rattle but also put down some buck urine, inter-digital, and tarsal scents. Scrape the ground and russle leaves too. You have to create the total experience. When you rattle on it's own from a tree stand or blind the bucks know it's not natural and will spook. that by way of all those other elements missing.
You maybe able to get away with that in less pressured states. But the deer of the northeast are heavily pressured and well educated. I'm sure we've all seen deer look up in trees for example before coming out of a tangle. I know I have anyway. They've been grunted at, rattled at, shot at, had every bottled scent in existence thrown at them... and they remember.
On an off note I've read about a dozen whitetail hunting books the past couple of years. Peter Fiduccia's were probably the best. I've read 3 of his.. It really opens your eyes and makes you begin to think outside the box.. Plus he writes about hunting heavily pressured deer in the northeast so I found it to be the most applicable as well. Most of his experience is in NY. Peter Fiduccia seems to be considered the authority in the industry on deer calling as well. Books I've read by other authors - like Hal Blood's Big Woods bucks specifically call out Peter Fiduccia and say if you want to learn how to call no one can teach you better then him.
This book is probably the best of all I've read. Take a loot at the reviews on amazon for confirmation - it's a good one.
https://www.amazon.com/gp/product/1616083581/ref=oh_aui_search_detailpage?ie=UTF8&psc=1
I will say that the tactics seem to work too. So far I've been hunting blind on land I've never stepped foot on before and I've gotten on more deer than I ever have before. In many cases hunting in places where there is no sign.... Let that sink in for a moment. Because it took me a while before I could buy in and tried it. Mapping trophy bucks wasn't bad either. Precision bow hunting by Eberhart I found to be pretty poor though. there's another book: Whitetail Savvy: New Research and Observations about America's Most Popular Big Game Animal, that although not specifically geared towards hunting has a lot of insightful stuff on their behaviors that can help you get on them too. the author's writing style is dry so you really have to force yourself to pay attention. The knowledge is good but the delivery is poor... I found myself taking notes from that book because after a chapter or two it was just too hard to continue to digest the writing and I was reading more like a drone to get through it then absorbing the information.
I guess the point that I'm making is that these books will do far more to get you on deer than a rattle bag will... I don't even take mine out anymore..