I just checked that out. Would be nice in .204 Ruger or .17 Fireball, but I don't think it is white enough.
Here are some other snow camo links to show what I mean:
http://www.bowhunting.net/sticks/snow.html#topsnow
http://www.beartooth-products.com/images/stories/camo_selector/pat810_rthwsno.jpg
http://www.snowghilliesuits.com/snow-camo-suits/
http://www.snowghilliesuits.com/wp-content/uploads/2009/09/winter-camo.jpg
http://www.outdoorsmenforum.ca/showthread.php?t=2921
http://www.catfish1.com/forums/f293/snow-camo-my-rifle-98574.html
http://www.cabelas.com/fryprod2-1/7...-958E-DF11-A0C8-002219318F67&mr:referralID=NA
Its kind of an odd shade of white but I think it's better looking in person than what the website perceives it to be. My buddy uses one if the 3 piece camo kits in a snow camo color, I could have sworn it was the beartooth brand but their not showing it on their website. Ill see if I can find who made it.