Either that or they (think) that they know better.
The Gun Room was the most hated shop on NES for like a decade and it still took one of the original owners dying and many years for that place to die off.
"The Rat" is going through death throes, but that incident happened almost a decade ago too... and from the looks of it, ironically enough, his business is more than likely getting killed by Gartman + BPS.... not so much NES, although I bet we played a role in that regard to some degree or another in terms of driving business to Gartman/BPS over time.
As far as I know North Shore Firearms is still in business.... although I would not be surprised if the threads here hurt them badly, would not surprise me at all.
Gun Parlor probably thinks they're immune because nocentma gun owners are the biggest group of lazebags on the planet. (and there's not a lot of competition in the region, honestly, other than a handful of smaller shops. )
I've never been there but after this, certainly won't be setting foot in there.
I gave MFS a pass for their media debacle (I think their actions were more stupidity in that case than malice) but these actions, at this level.... how do they think they could NOT go to the media and cause problems for gun owners by doing this? That's more than just clueless, that's willfully ignorant and malicious, frankly.
-Mike