The prices probably translate pretty well for inflation. What's with the "Last chance to buy direct at low cost"? Is that a reference to the GCA of 1968?
Heh, Swiss "sporter carbines". I used to have an add saved for Alpine Sporters. They were 96/11 rifles scoped and sporterized by the importer. I think they were still in 7.5x55 though. They were big back in the 70s when the trend of "sporterizing" military surplus rifles was becoming popular.
The real rarity in that add is the Enfield trainer. Most of the others can still be found today.