The prices are TOO HIGH , and they know people will pay.
I think this goes all the way back to the manufacturer. CCI's online store (not that you can get any there) is listing pistol primers at $.07 and $.08 per. It looks to me like $.08 per is essentially the manufacturer's MSRP, and that's what Larry has on the web site for CCI pistol primers. I get that everybody
here adds in shipping, tax, and HAZMAT, which is appropriate if you're still trying to keep track of your reloading costs, but munging all that together obfuscates the
vendor's perspective.
One, the trend of large online vendors collecting sales tax for out-of-state purchases is just going to swallow all of the big ones eventually, if it hasn't already. It's not their fault. Technically, whether they collect sales tax or not, you still owe the use tax, so complaining about it is pretty much just complaining that you're being denied the opportunity to lie on your taxes. Hell, I remember even in Texas we
owed a use tax on untaxed out-of-state purchases. It's not like anybody generally
paid it unless what was purchased had to be registered (like a car).
Two, costs have gone up in S/H areas as well. The labor market is strained across the board, especially in the lower paying jobs. I remember on one of my orders several months ago, the shipment sat in limbo because of shipping constraints with HAZMAT.
Three, the total consumer cost is high when buying from large online vendors because
we aren't allowed anymore to dilute HAZMAT shipping costs by ordering as many bricks as we want. Mom&pop can minimize their shipping costs, which is why
they can still sell them for $85 a brick out the door. What's the solution to that for large online vendors that doesn't end up with $.25 per primer from scalpers on Gunbroker? Remember that's what we had in the very beginning. It only stopped when the big online vendors started throttling the order sizes, which feeds back into item #2, straining their S/H resources.