Well, first, it offers instruction that's not in the BOPS syllabus, related to defensive shooting/CCW.
Here's a description from one of the offerings (held at the NRA Range in VA): Topics include: firearm safety, pistol nomenclature and selecting a pistol for self-defense, ammunition knowledge and defensive ammunition, basic defensive pistol skills, drawing from concealment, loading and stoppage remediation, mindset. Students will complete live fire training and a shooting qualification on the NRA Range with NRA Certified Instructors. Students will receive the two handbooks (if you are on the CCW instructor path you will bring YOUR OWN student copy of BOPS & PPOH), receive a course completion certificate, qualifying you for your Virginia CCW.
For BOPS content, you can stop after "firearms safety, pistol nomenclature..." The rest is beyond the scope of BOPS.
It's also tailored by the Instructor to the requirements of the individual state. From their press release:
"The NRA CCW Course, created for citizens who currently do not have a CCW permit, will vary in duration from one hour to 16 hours, and will follow one or more of 10 modules, to be determined by the certified NRA CCW Instructor. The guesswork of which module a state resident must follow is gone, as the Instructor will provide all of the necessary guidance based on individual state requirements. Upon successful completion of the course, students will receive a certificate that indicates the specific modules completed, thus qualifying them to apply for their state’s CCW permit."
The details are pretty vague. It's been out for a couple of months, and I've been looking at some of the offerings. They seem to be very state-specific. It's not like BOPS or some of the other courses, where it doesn't matter if you take it in ME or NH or wherever. Also, the CCW Instructor Courses offered (and there aren't a lot of places offering it yet) typically require you to have completed the NRA CCW course in that state.
Still in flux. Requirements for both the CCW and Instructor courses vary wildly. We'll see how it shapes up.