as bait, live is best..
other than manageing to catch some live poggy somewhere..
all around, i usually use eels at night, sand worms durring the day. open bail wait a few seconds lock it up let em have it and hold on.
i use - rod/reel are custom/squider. that probally might be no help to you. just saying what I use in here.
lures well steel is steel, plugs are plugs, plasic is plastic as far as ive always been of concern... ive got some nice bass off the hoggys and swim shag things but there no good if there are bluefish around. lighter lures i use with a spinning rod.