Planned obsolescence?
From the pics, the design looks like every time you hit the plate it's going to want to put leverage on the bottom of the bracket. If you repaired it with vertical welds only, I'd bet they'd start to crack at the bottom pretty quickly. Having some sort of gusset welded to the entire length of the plate, top to bottom, might help.
Yeah the size of the bracket compared to the size of the target is small so like you said, it's going to torque the bracket. Especially hitting it towards the top of the target, or really anywhere other than dead center.
A gusset or some sort of reinforcement bracket that covers the entire back of the target would seem like a better design like you said.
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Attach it with something less brittle. Braising may be an option. If you were out in wmass I would weld it for ya no problem.
Yeah it seems like most of the NES welders are in central or western mass, nowhere near me on the greater north shore. Thanks though.