I presume one of the plaintiffs should be listed as "Precision Point Firearms" rather then what is listed on the PDF which says "Precision Point Armory"?
I'm reminded of Lechmere Rug Co. on Msgr. O'Brien Highway in Cambridge, which for a long time had a sign in their window, "No Longer Confused With Lechmere Sales."
(Lechmere Sales was the venerable appliance and electronics retailer that went out of business in the '90s.)