Al's Gun & Reel sucks, and the owner is an a**h***.
He's a member of my club and is always trying to guilt people into buying stuff at his shop because of "all he does for the club," such as the "S&W Day" we had. Unfortunately, his prices suck.
I'll buy all day from John at Chester Arms. He's awesome to deal with and doesn't make you feel like an a**h*** when you tell him you can get a better price elsewhere. Even though I've passed on stuff from him because I got a better price online (my Eotech comes to mind), he understands he can't win them all.
Al, on the other hand, expects to win each and every one, price be damned. I hate that guy.