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I'm going to the next show and i'm not showering for a week before hand. I will blend into the crowd.
I was busy all weekend and missed the show, but I have spoken with two separate dealers that both had great weekends at Marlboro. The kept their show prices equal (or 20% lower) to their store prices and basically sold everything they had. Their profit margin may not have been as high as selling at retail prices, but they were able to make money and blow through thousands of dollars worth of excess inventory that was taking up space on their books as well as space in their store.
I was busy all weekend and missed the show, but I have spoken with two separate dealers that both had great weekends at Marlboro. The kept their show prices equal (or 20% lower) to their store prices and basically sold everything they had. Their profit margin may not have been as high as selling at retail prices, but they were able to make money and blow through thousands of dollars worth of excess inventory that was taking up space on their books as well as space in their store.
I was busy all weekend and missed the show, but I have spoken with two separate dealers that both had great weekends at Marlboro. The kept their show prices equal (or 20% lower) to their store prices and basically sold everything they had. Their profit margin may not have been as high as selling at retail prices, but they were able to make money and blow through thousands of dollars worth of excess inventory that was taking up space on their books as well as space in their store.