I don't know the model, or the brand, but it's definitely cheap. That might come to the expense of quality. I have a Bushnell 1000ARC that I bought a few years ago for $300. I like that it has ARC compensation so it takes the angle you will shoot at into compensation, something I would definitely recommend. I thought $300 was pretty expensive, and although Bushnell typically is good value, I cannot say I am too impressed with it (I don't have anything else to compare to though). My biggest gripe is the viewfinder is kinda small so it makes the rangefinder a little difficult to use. It also has a lot of different modes, but it only has one button, so it's a little difficult to use. A lot of times it doesn't find the distance if it's several hundred yards, even though it's within the specs). It could be that the battery needs to be replaces though.. I also wish it had a illuminated display since it's difficult to read on a dark back ground, which you often will find yourself in while hunting.