One of the things oil change chains realized is that to get female customers to come into the shop they needed to make the waiting room clean, brightly lit, and inviting. If more gun shops/ranges were like walking into a car dealership/Starbucks/modern bank/etc. instead of a 1970s time-warp more women would go in them. I swear to God almost every shop I've been in has the same exact ugly carpet, shellac'd pine shelves, thrift store display cases, the cheapest HomeDepot ceiling tile, 2x2 soul crushing fluorescent lighting, and dingy off white paint.
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