What is S&W thinking?

[Bodhisattva]

The Equalizer? Seriously? Ok…….

 

[EJFudd]

Nasty.

 

[tuna]

“A badass name makes up for a shitty product”


Next week Charco’s Cobra Kai!

 

[Marty McFly]

“A badass name makes up for a shitty product”


Next week Charco’s Cobra Kai!

Shoot the leg

 

[ReluctantDecoy]

I thought the entire industry knew not to use the Toblerone slide serration cuts after the original Beretta APX was unanimously selected as the ugliest pistol on the market.

 

[rcwhat]

Worst marketing team in the firearms industry

 

[nstassel]

going after high point

 

[eboos]

It is much better than the Equitizer that they plan on launching in 2023. I hear it will only fire once your personal wealth is below 133% of the federal poverty level.

 

[cjmass]

In line with today's woke culture, they should have named it the "Equity Maker".

 

[1903Collector]

Hey, I got an idea...how about getting rid of that f***ing Hillary Hole!

 

[Asaltweapon]

Worst marketing team in the firearms industry

No shit. Total flunky’s.

 

[Drix]

S+W's ideas are as stale as Dunkin's donuts these days.

 

[tuna]

Hey, I got an idea...how about getting rid of that f***ing Hillary Hole!

At least for the so called Classic line.

 

[daekken]

Smith and Wesson is battling Springfield Armory for the cringiest named and marketed products.

 

[Marty McFly]

They could have went with a killier more fitting name. How about the abortion?

 

[eboos]

Smith & Wesson Inc.

GIVE THEM SOMETHING TO CRY ABOUT. This parents and teachers association meeting day, we are excited to announce the NEW Smith & Wesson PUNISHER, the ultimate disciplinarian tool.

Chambered in derision, the PUNISHER features glairing disapproval and state of the art condescension. Send them to the coroner with the all new PUNISHER today.

 

[greencobra]

they should have named it "THE NANCY" after another tool.

 

[Golddiggie]

I thought the entire industry knew not to use the Toblerone slide serration cuts after the original Beretta APX was unanimously selected as the ugliest pistol on the market.

They must be taking a page from the socialists/leftists book... "We're going to do it RIGHT this time!"

 

[Dench]

Smith and Wesson is battling Springfield Armory for the cringiest named and marketed products.

SW should make 3 guns. 340PD's and the smallest framed 460's and 500's. thats it.

The rest should be illegal.

 

[EJFudd]

You don't know how much this new "Equalizer" pains and depresses me as a lifetime Smith & Wesson aficionado... of all-metal and wood handguns (pre-MIM, Pre-IL P&R). It's bad enough that it's based on the "EZ" series for weak women and even weaker men, but that name and look is just plain awful. Someone married an SD9VE and an EZ9 and then found a TV name for it and billboarded it on the slide. Yeech!!!!!!!

 

[ReluctantDecoy]

This gun has an identity crisis. Super aggressive slide serrations, yet also "EZ Technology" because, you know, it's hard to rack a slide. Wouldn't that hurt your delicate EZ hands?

 

[OnTheRoad]

They going to make one in .30 SC? Asking for a friend.

 

[TrashcanDan]

So they made another shield.
Fantastic.

 

[Beretta92FS]

I heard they will also be releasing The Punisher soon.

 

[T-Unit]

Worst marketing team in the firearms industry

This. I don't own any S&W products, but I see stuff like the Governor, the KSG shotgun clone, the CSX and I consider them unique, but S&W has no clue how to market them or get people to buy them.

The only moderate modern success S&W has had for their handguns has been the Victory and that was largely because of the improvements in taking it apart vs the Ruger Mark 3, not because S&W marketed it well.

 

[T-Unit]

This gun has an identity crisis. Super aggressive slide serrations, yet also "EZ Technology" because, you know, it's hard to rack a slide. Wouldn't that hurt your delicate EZ hands?

It's clearly a pistol meant for the LGBTQ community.

 

[Penniepup1]

Yay, another plastic gun!

 

[general disorder]

I think Larry Vickers once said that Smith and Wesson has an uncanny ability to snatch defeat from the jaws of victory. Or something like that.

 

[TLB]

I kinda like it. Does it come in .40?

 

[tuna]

I kinda like it. Does it come in .40?

That’s the “Fluffer”