TV networks to air commercial depicting menstruating men and boys

mikeyp

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TV networks to air commercial depicting menstruating men and boys

October 9, 2019 (LifeSiteNews) — Several TV networks have agreed to air an underwear commercial portraying a surreal world where men and boys menstruate.

Titled “MENstruation,” the ad for “Period-Proof Underwear” opens with an anguished young teenage boy sheepishly telling his dad, “I think I got my period.”

Dad later hugs him and tells him, “It’s just part of growing up.”


Many of the nine rapid-fire vignettes in the one-minute, 20-second ad are jarring: a man rolls over in bed, revealing blood-stained sheets; in a public bathroom, a man passes a tampon to another beneath a toilet stall partition; and a man walks through a locker room with a tampon string dangling from his briefs. In one, as a young man and woman suggestively kiss, he stops to say, “I’m on my period.”


“Me too,” she replies.

As the commercial closes, “If we all had them, maybe we’d be more comfortable with them,” appears on the screen, followed by, “Thinx: Underwear that absorbs your period.”

As of last week, the commercial was slated to run on 18 channels beginning today, according to a Fast Company report that explained the ad has been selectively edited for certain networks squeamish about some of the content.

NBC’s Bravo and Oxygen channels, as well as MTV, BET, and VH1 will be airing the ad in its entirety. Discovery Networks’ HGTV, the Food Network, and AMC’s WE TV and A&E will show a tampon-string-free version.

ABC, CBS, and BBC America have reportedly rejected the ad outright.


“In our first national television campaign, we are imagining the answer to this question: If all people had periods, including cisgender men, would they be normalized?” said Thinx CEO Maria Molland. “Would we be able to talk openly about them, without shame? Half the population does have a period, and we want to broaden the conversation to everyone, no period required.”

ADweek, an advertising trade publication, wondered on Twitter: “Would everyone be more comfortable with periods if men had them?

View: https://twitter.com/Adweek/status/1179805884043669509


“I think it will upset quite a few people,” Thinx’s Molland told Fast Company. “That’s OK because part of being a brand that stands for something is: Sometimes you irritate people. Even if we’re irritating them, our objective is to get them to think.”

It remains unclear whether the blood-stained sheet scene remains intact in the final version accepted by some of the networks.

While the dangling tampon string and blood stain were problematic for network censors, the anguished teenage boy getting his first period evidently was not.
 

blindfire

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TV networks to air commercial depicting menstruating men and boys

October 9, 2019 (LifeSiteNews) — Several TV networks have agreed to air an underwear commercial portraying a surreal world where men and boys menstruate.

Titled “MENstruation,” the ad for “Period-Proof Underwear” opens with an anguished young teenage boy sheepishly telling his dad, “I think I got my period.”

Dad later hugs him and tells him, “It’s just part of growing up.”


Many of the nine rapid-fire vignettes in the one-minute, 20-second ad are jarring: a man rolls over in bed, revealing blood-stained sheets; in a public bathroom, a man passes a tampon to another beneath a toilet stall partition; and a man walks through a locker room with a tampon string dangling from his briefs. In one, as a young man and woman suggestively kiss, he stops to say, “I’m on my period.”


“Me too,” she replies.

As the commercial closes, “If we all had them, maybe we’d be more comfortable with them,” appears on the screen, followed by, “Thinx: Underwear that absorbs your period.”

As of last week, the commercial was slated to run on 18 channels beginning today, according to a Fast Company report that explained the ad has been selectively edited for certain networks squeamish about some of the content.

NBC’s Bravo and Oxygen channels, as well as MTV, BET, and VH1 will be airing the ad in its entirety. Discovery Networks’ HGTV, the Food Network, and AMC’s WE TV and A&E will show a tampon-string-free version.

ABC, CBS, and BBC America have reportedly rejected the ad outright.


“In our first national television campaign, we are imagining the answer to this question: If all people had periods, including cisgender men, would they be normalized?” said Thinx CEO Maria Molland. “Would we be able to talk openly about them, without shame? Half the population does have a period, and we want to broaden the conversation to everyone, no period required.”

ADweek, an advertising trade publication, wondered on Twitter: “Would everyone be more comfortable with periods if men had them?

View: https://twitter.com/Adweek/status/1179805884043669509


“I think it will upset quite a few people,” Thinx’s Molland told Fast Company. “That’s OK because part of being a brand that stands for something is: Sometimes you irritate people. Even if we’re irritating them, our objective is to get them to think.”

It remains unclear whether the blood-stained sheet scene remains intact in the final version accepted by some of the networks.

While the dangling tampon string and blood stain were problematic for network censors, the anguished teenage boy getting his first period evidently was not.
I don't want to see commercials for women's hygiene products let alone this. Also, why the f*ck do toilet paper companies need to advertise? It's not like people don't know what the f*ck it is and where to get it!
 
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How much more "normalized" does it have to be and who is having an issue with this.
I raised both of my daughters myself and talking to them about their period and buying them their products was never an issue. Once they were old enough to drive they were on their own with it.
I think the radicals are, once again, creating an issue where there isn't one but they wish this was an actual issue.
 

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How much more "normalized" does it have to be and who is having an issue with this.
I raised both of my daughters myself and talking to them about their period and buying them their products was never an issue. Once they were old enough to drive they were on their own with it.
I think the radicals are, once again, creating an issue where there isn't one but they wish this was an actual issue.
lol. Driving around France with my girlfriend in 1979 she confessed she needed tampons but for some reason didn't want to make the attempt to buy them herself in the small pharmacy we found in the middle of nowhere.

So I walked in and with my limited French and non-existent tampon vocabulary tried to buy tampons. 100% Monty Python. All I remember now was the male pharmacist getting angry before we finally figured it out. I think he thought I was taking the mickey.

Ten years later in my second life here in the USA I was part of a strategy consulting project to Johnson & Johnson for their feminine protection products business. I learned that product category inside out (heh). Women's product choices are strongly demographically associated, so much so that for a while while talking to women at parties and bars etc., I'd casually bring up this work I'd done and drop the demographically-driven fact. This would invariably end up in women telling me I didn't know what they used and me telling them, usually correctly. f***ing surreal looking back on it.
 
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I think the outrage here is an overreaction.

The commercial does not seem to be pushing trans lifestyle.

They are just poking fun that everyone should talk about their special underwear.

Now, the problem for me is that I can't figure out if the "boy" in the beginning is "cute" or "pretty".

If I was a youngster, I'd be worried I was going gay if I could not ID an an attractive person whose gender was ambiguous.

Good luck to kids nowadays. Too much gender fluid all over the place - and it's making a mess.
 

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Exactly from where does the blood come out ? (man). Mother nature wants to know. Jack.
I'm afraid to ask. I am guessing it is something severely disturbed like once a month slicing an artery down there, just so they can pretend they are female.

For all I know my guess could actually be right, now that it is a clown world.

Honk! Honk!
 

drgrant

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What problem are they trying to solve? Do these retards actually think that we shame women for having a period or some bullshit?

-Mike
 
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I don’t get it. My wife asked me a few months ago to stop at a gas station. She needed woman’s products but didn’t want to buy them herself. I went in, grabbed what she needed, paid and left. No problem. She thanked me profusely. We’ve been married 15 frickin years. Why is a woman still squeamish about this? Weird. But women are weird.

The thanking me for buying woman’s products was weird. I’ve done far worse.
 

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I don’t get it. My wife asked me a few months ago to stop at a gas station. She needed woman’s products but didn’t want to buy them herself. I went in, grabbed what she needed, paid and left. No problem. She thanked me profusely. We’ve been married 15 frickin years. Why is a woman still squeamish about this? Weird. But women are weird.

The thanking me for buying woman’s products was weird. I’ve done far worse.
I don't get it either. A few years back, we were on the road and she suddenly had an urgent need for these products. We stop at a gas station that has a little store and can't quickly locate the product. So I just tell her to ask the cashier over there where they are. She refuses. So I'm like, fine, and I yell out "Hey! Where are the feminine hygiene products??" Confused look from female cashier, like she doesn't know what they are. So I'm like "You know, tampons, maxi pads, stuff like that. I can't find them!"

Since that day, she has not made me go into a store and ask where those are.
 
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