THE MARKETING GENIUS OF SAMUEL COLT

[copterdoctor]

http://www.ozy.com/flashback/the-ma...medium=CPC&utm_campaign=TL - All Devices - US

 

[01SVTvert]

Colt has fallen pretty far. They just required that if you want to buy ANY Colts from a distributor you must be a "stocking dealer" and make a minimum purchase of specific guns or you can never buy them. You also need to keep a specific amount of inventory on site.

End result will be many smaller dealers not carrying any Colts.

 

[Asaltweapon]

The old marketing plan obviously worked well for Colt.

Somewhere along the new plan they and that really is too bad.

 

[mclina]

So if his $50 revolver was the equivalent of $3,000 today, then his $230,000 startup capital was the equivalent of almost $14 million. He must have had some good friends.

Interesting read.