While today it has been sold one or twice and is owned by an international conglomerate, RCBS was started by a single guy by the name of Fred Huntington. Beside being a superb craftsman, Mr. Huntington was of the business school that said that word of mouth advertising as a result of taking exceptional care of customers was far more valuable than, and far less expensive than, anything that Madison Avenue could offer.
Indeed, way back when, if you had a problem and called RCBS on the phone, as like as not it was Mr. Huntington you would speak with.
It is refreshing to see that, even though he is now dead and gone, this attitude continues. One can only wonder for how long.