depends upon what you want, as usual. i kinda like the 1-10x swampfox arrowhead - it is $430 and is universal enough, but, the glass is so-so. not bad, but, not great.
and, they raised the price on it. meh.
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razor and viper pst2 vortexes of different magnification have better glass, but much more money. strike eagle line of theirs i do not like - but it is not bad either.
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in $1k+ price range there are millions of options, but, i do not have money for that and cannot speak of it. i would decide first - if you want to kill paper making shots go via same hole - that requires 6+ magnification, ideally 10+ - and that will dictate the choice. if you want to ring a 3" steel at 100yds - a 4x will do fine. etc.