BGR has run cable-TV ads for awhile; but none on network TV. After speaking with one of the staff on the phone, I found them to be pretty down-to-earth. I understand they are pricey, but I've also been told that if you want to check out a particular firearm before buying that model, they are one place to go to rent one to try it out.
I'm sure they're pricey due to a lack of competition, the high cost of doing business in the PRM, and a significantly reduced population of shooting customers as a result of the 1998 royal decrees, which lowered us all further into the barrel of communism. And though there are a few clubs around here, they're not open to the public and they don't rent out firearms.