With the exception of some newbies, people buying lots of stuff, etc, most of the time a sales guy in a shop is going to "land the plane" in like 10-20 minutes or less, unless the dude is one of the regulars that doesn't really need much assistance, gets a wild hair and buys something, etc. Those take even less time because they know what they want. You throw a 4473 at them and they go to town. I've generally found that, from prior experience behind the counter, with SOME exceptions, if they waste more than 20 minutes of your time presale, they're usually tire kickers
and you can tell they're just wasting your time, admittedly, you still have to be nice to these folks to some degree because they might actually come back and buy something. It is funny though, after awhile you can figure out within the first like 5 minutes if the person is going to start kicking tires or not. Especially if it's their first time in your shop. The ideal scenario on a gun shop sale for the shop is the person buys a gun, and then buys an assortment of other crap to go along with it.... all the other stuff, more money can be made there, and the items are less price sensitive. For example if you sell a bore brush for $3 that cost you 50 cents or a dollar, most people won't give a shit, they want it now and they are willing to pay the 3 bucks for it. You sell the gun, a couple mags, some cleaning stuff, maybe a mass produced holster but enough for them to get by. Now you have a situation where that total of 20-30 minutes you spent on the
customer turns into $100 profit, or more. Someone will go "well that seems like good money" but everyone forgets the cost of just having a store somewhere, rent, utilities, any salaries, garbage pickup, all that shit. Plus the fact that the industry goes through wide swinging droughts. The only guys that can survive that stuff are either small enough as to not be overexposed
on overhead, or are large enough that one offs will keep the lights on during drought periods or they have enough banked to float over the drought periods. Or they have a store that is
full retard volume enough that they still have "some" business during a recession when everyone else has almost nothing.