Yep. Socially conscious investing has been "a thing" as long as I've been in the biz. It is just really really stupid. I explained this to a potential client a while back. "Look, if you avoid buying GE or Altria, do you think you are impacting those companies? No, you are buying shares from someone else. You are better off earning more and giving some of that $ to causes you care about to fight for what you believe in."
It never occurred to her. Of course, her highness recycled all of her plastic water bottles never thinking that MAYBE DRINKING PLASTIC WATER BOTTLED WATER WAS STUPID IN THE FIRST FREAKING PLACE!
I'm convinced that socially conscious investors are the dumbest of all investors. Bill Gates, Zark Muckerburg and the lot of them.