I don't know why this bothers me, I don't even drink their coffee. But, their whole advertising model of being macho men with tactical beards, tatoos, and pretty arms in tight shirts gets thrown right out of the window when you fold like a wet piece of paper the instant someone trolls you on the internet. I wouldn't have cared less if they just kept their mouth shut. They should start a new advertising campaign. Maybe centering around some beta dude watching his girlfriend making out with some alpha male. At some point she can yell at him to get her a latte or something.
Also, yes, the kid should have been dressed a little more appropriately. Given the circumstances, the only pictures one should find of this kid should be him wearing Sunday School clothes.