Both fans and the competition are bashing Black Rifle Coffee's public relations disaster over Kyle Rittenhouse
Black Rifle Coffee is under fire from conservatives this weekend after it came out in opposition to alleged Kenosha shooter Kyle Rittenhouse wearing their t-shirt in a photo, saying the company does not engage in “legal advocacy” and seemingly threatening to end its sponsorship with The Blaze for posting the photo of the 17-year-old.
Initially, Black Rifle Coffee released a statement insisting that “we do not support legal advocacy efforts. We do not sponsor nor do we have a relationship with the 17-year-old facing charges in Kenosha, WI,” as reported by Media Right News, who also reported that the company would end its advertising relationship with The Blaze over the image of Rittenhouse wearing their t-shirt.
Today Black Rifle Coffee appeared to walk back its decision to end its advertising relationship with The Blaze, but the company doubled down on its opposition to advocating for Rittenhouse’s legal defense or freedom.
“Our concern is that use of the discount code in the post did not reflect our values,” said a representative from Black Rifle Coffee. A discount code was used alongside an image featuring Rittenhouse wearing one of the company’s t-shirts. The Blaze journalist Elijah Schaffer posted the image and suggested Rittenhouse drinks the best coffee in America.
“That’s a concern we’ve addressed with the journalist and that he understands,” added the Black Rifle Coffee spokesperson. The spokesperson, when pressed, was apparently unable or unwilling to confirm whether Black Rifle Coffee will seek to end or not renew its advertising partnership with The Blaze.
While Schaffer deleted the tweet, likely at the insistence of The Blaze and Black Rifle Coffee, Georgia attorney L. Lin Wood posted the same image to his Twitter account.
Black Rifle Coffee is under fire from conservatives this weekend after it came out in opposition to alleged Kenosha shooter Kyle Rittenhouse wearing their t-shirt in a photo, saying the company does not engage in “legal advocacy” and seemingly threatening to end its sponsorship with The Blaze for posting the photo of the 17-year-old.
Initially, Black Rifle Coffee released a statement insisting that “we do not support legal advocacy efforts. We do not sponsor nor do we have a relationship with the 17-year-old facing charges in Kenosha, WI,” as reported by Media Right News, who also reported that the company would end its advertising relationship with The Blaze over the image of Rittenhouse wearing their t-shirt.
Today Black Rifle Coffee appeared to walk back its decision to end its advertising relationship with The Blaze, but the company doubled down on its opposition to advocating for Rittenhouse’s legal defense or freedom.
“Our concern is that use of the discount code in the post did not reflect our values,” said a representative from Black Rifle Coffee. A discount code was used alongside an image featuring Rittenhouse wearing one of the company’s t-shirts. The Blaze journalist Elijah Schaffer posted the image and suggested Rittenhouse drinks the best coffee in America.
“That’s a concern we’ve addressed with the journalist and that he understands,” added the Black Rifle Coffee spokesperson. The spokesperson, when pressed, was apparently unable or unwilling to confirm whether Black Rifle Coffee will seek to end or not renew its advertising partnership with The Blaze.
While Schaffer deleted the tweet, likely at the insistence of The Blaze and Black Rifle Coffee, Georgia attorney L. Lin Wood posted the same image to his Twitter account.
Black Rifle Coffee Condemns Kyle Rittenhouse, May Dump Sponsorship Of Media Defending Him
Both fans and the competition are bashing Black Rifle Coffee's public relations disaster over Kyle Rittenhouse
nationalfile.com