UK bans gender stereotypes in ads | DW | 14.06.2019 Advertising Standards Authority (ASA) chief executive Guy Parker told the BBC: "Our evidence shows how harmful gender stereotypes in ads can contribute to inequality in society, with costs for all of us. Put simply, we found that some portrayals in ads can, over time, play a part in limiting people's potential." Examples of commercials that will be affected include an advert with a man with his feet up while a woman cleans, as well as another with a woman struggling to park a car. However, not all are in agreement with the ban. Newspaper columnist Angela Epstein thinks that society has become "over-sensitive." She told the BBC: "There's a lot of big things we need to fight over - equality over pay, bullying in the workplace, domestic violence, sexual harassment - these are really big issues that we need to fight over equally." Epstein continued: "But when you chuck in the fact that women are doing the dishes [in advertisements], it's not in the same sphere. When we lump it all together and become desensitized, we devalue those important arguments we need to have."