Nobody wants to sink millions of $$ into fixed capital - without a known rate of return to amortize the cost.
Also if I was a financial analyst, the long term outlook for ammo profitability is waaaaay better than guns.
Right before the election and the covid crisis, ammo was about as available as it could be, maybe not as cheap, but close.
Anyhow, with millions more gun owners, and old and new alike buying like there is no tomorrow, well, the future looks bright for ammo sales. Sales are said to be on back order for what, 2 years ahead as of right now, and guns are still selling, and those new gun owners haven't really even started to barely get into the sport. Plus, you have to figure what ISN'T BACKORDERED is probably 20-30 times what is, so I'd say their investment would be good for the next 10 years at least.
So, where does one buy a machine to make .22 casings? Maybe they should have one company just cranking them out, and they can sell to the others to prime them, add powder and bullets.
Maybe I'll apply to the government for a small business loan to get a new company started.
(Where is that NES thread from the guy who wanted to start his own ammunition company?)