We stopped there about 6 weeks ago on our way to Ludlow. Never heard of it till I saw it on Chronicle. Whiskey, Guns, and Ammo, gotta love it. Seemed like the guns and ammo were kind of a novelty though.
I stopped in there for the first time this afternoon (a little odd, since I grew up only a couple of towns away). Very little in terms of new stuff for sale, but the perimeter of the store is covered with long guns, axes, a few swords, and other miscellany.